Three Major Applications Of PCAP Touch Overlay kit : Commercial Display/Car/New Retail

In recent years, with the rapid development of the mobile Internet and the Internet of Things. As an important interface of human-computer interaction. Display devices have been paid more and more attention by people. Controlling everything with touch will be our normal life in the future. In the future, 5G, artificial intelligence, unmanned driving, AR/VR, biometrics, big data and other emerging technologies will further develop. Commercial display, automotive and new retail will become the three major application markets for PCAP Touch Overlay Kit.

Commercial Display With PCAP Touch Overlay Kit

1)Expand Commercial Display Market

The overall scale of China's commercial display market continues to expand. In the future, brand competition will be fierce, products will be updated, and technology will continue to innovate. Emerging demands in market segments continue to emerge. The future development of China's commercial display market is still very active. New products, new demands, and new markets will all contribute to the development of the commercial display market in the future.

2)Fierce Competition For Intelligent Products

In the future, the commercial display market will become heavier. Commercial TVs will become intelligent. And competition for large-screen splicing products will intensify. The advertising player integrates with the trend of new retail and the scale of the emerging market for electronic whiteboards. Commercial display will emerge a "high incremental" dark horse product every few years. In the past five years, LCD educational displays and small-pitch LEDs have successively acted as the "leaders" of doubling growth.

Education in 2017 particularly emphasized the needs of equipment intercommunication, interconnection, interoperability. However, content sharing under the conditions of intelligence and information. This is actually an emphasis on the "industry standardization" of software research and development. Horizontal compatibility, vertical compatibility and backward compatibility requirements. Make the touch of the interactive display interface more humanized. There have highlight the Human operating habits, simple and convenient touch and other characteristics . This again requires big data for analysis.

3) Huge Market Opportunities For Commercial Display

In the context of the development of intelligence, digitization and big data products. So Large-screen displays continue to increase the total social demand for high-end visualization large-screen displays. In the digital signage market, sensors, interaction, display and cloud support constitute an organic application system. The fields of e-government, tourism, facility management and medical treatment will all be one of the application scenarios of commercial display in the future. Commercial display is market-oriented. The device is more than just a display terminal. It is increasingly becoming a carrier. Equipped with intelligent terminals that integrate computer technology, sensor technology, PCAP touch overlay kit technology, human-computer interaction technology and other technologies. Increasingly emerging broad development prospects and huge market opportunities.

PCAP Touch Overlay Kit In The automotive Field

1)Increase The Demand Of PCAP Touch Overlay Kit For Car

Automobile application technology is becoming more and more mature and perfect. The rigid requirements of the vehicle-mounted human-machine interface will further increase the demand for PCAP touch overlay kit with display . With the development of unmanned driving technology, 5G mobile network and other new technologies. The current smart car's demand for on-board display screens has undergone tremendous changes.

2)China Is The World's Largest Automotive Market

At present, China is the world's largest auto market. The number of cars purchased every year is 24-30 million. China’s industrial sector predicts that by 2025, China’s total car sales will reach 35 million. New energy vehicles account for at least one-fifth of total sales. It also claims that by 2040, cars will be fully electrified. At present, automotive display screens have four main categories. Instrument display, head-up display, central control display, rear seat entertainment display. The first three are front-mounted on-board display screens. The latter is a kind of rear-mounted on-board display. In the future, the layout of smart car man-machine interface will be more user-friendly.

3)PCAP Touch Overlay Kit Display Has A Bright Future In The Car

The central control display and the rear seat entertainment display are mainly configured with touch interaction. The central control display has little change in information display applications. Such as audio, navigator, and air-conditioning control. But in the future, the appearance, shape and touch operation will be more user-friendly. Panel manufacturers such as JDI, Sharp, Innolux, AUO, LGD and BOE are competing fiercely for this segment of the car display market. Car-to-car information exchange also reflects the broad application prospects of future automotive intelligent technology. So including BMW, Audi, Mercedes-Benz, Volvo, GM, Ford, Toyota, Honda and other world-renowned terminal car companies. At present, the future electrification strategy has been worked out.

And pure electric vehicle explorers and domestic local automakers. For example, BYD, BAIC, Chery, Geely, Lifan, Changan, etc. have made efforts in the field of intelligent technology for automobiles. Although the vehicle center control screen and the rear seat entertainment display are of single application. But application scenarios and panels are in great demand. In addition to cars, airplanes, high-speed trains, buses, taxis, etc. So this market prospect is also very broad.

New retail With PCAP Touch Overlay Kit

1)A Wider Market For Large Size PCAP Touch Overlay Kit Display

5G, the Internet, and artificial intelligence have spawned new retail that has given a wider market for large size PCAP touch overlay kit displays. It is estimated that by 2022, the sales of large-size touch screens will approach 12 billion U.S. dollars. In the past ten years, Internet and high-tech platform giants such as Facebook, Amazon, Tencent, Apple, Alibaba, and Xiaomi have risen rapidly. At the same time, with the rapid development of the Internet and high technology. These companies use abundant capital and advanced operating models to cross-border into traditional industries. It has brought a profound and even subversive impact on traditional industries.

2)Artificial Intelligence Open Up A Broad Market Space For Touch Overlay Kit Display

It can be seen from the financial reports of 127 domestic listed retail companies based on the statistics of Linkshop. In the first half of 2018 alone, the revenue of listed retail companies increased by 21.63%. But if we exclude 15 leading companies such as Ali, JD, Suning, and Yonghui. The year-on-year growth rate of the remaining companies was only 1.75%. This suffices to show that the future is a year of triumphant growth in new retail. Internet giants use big data, cloud computing, artificial intelligence and other new technologies to continue to deeply integrate with the retail industry. It also opens up a broad market space for the application of display touch terminals.

For example, Nike opened a new retail store in Shanghai. Just scan the code with the assistance of the Nike store athletes to verify the membership. You can enter and experience. There are three main parts of the game experience. Touch the ground and jump, One Two One, and run back at two points. The combination of interactive graphics and stereo sound is quite exciting. In this process, the new technology will also analyze your running situation. So as to better let you understand your sports needs. To choose the right sports shoes. This behavior of selling in games is very popular with consumers.

3)The Importance Of Internet Of Things

The Internet of Things is an important part of the new generation of information technology. In the process of digital transformation, the Internet of Things can help enterprises in the physical world and the digital world. And form a cycle of digital world perceiving the physical world and then controlling the physical world. And artificial intelligence can make this cycle more automated and efficient. Thus, the physical world and the digital world are truly integrated.

4)The Internet Of Things And AI Will Become More Importance For Digital Enterprises

The Internet of Things and AI will become the "intelligent connection" genes in the nervous system of digital enterprises. Such as unmanned retail stores. Combine various display interfaces such as electronic tags and settlement systems with smart terminals. Touch plays an important role in it. Human-computer interaction is the direction generally pursued by the industry this year. The touch display terminal is not only output, but also input.

Pcap Touch Overlay Will Quickly Develop In The Future

Digital signage is not only the execution end of instructions, but also the data collection end. The future digital signage will be the fulcrum and cloud management and control service system. Through Internet access and perception of the Internet of Things. To collect and analyze user behavior. So as to achieve business models such as precision marketing. This also reflects the changes in the value of this industry. It is moving from hardware profit to operating profit. Several specific interactive technologies, whether it is eyeball, touch, somatosensory, face, gesture, etc. recognition have all made great progress. And began to be applied to new retail. In the future, display technology will be ubiquitous. The interactive PCAP touch overlay kit interface will also be at your fingertips in your life.